MOBILE, INTERACTIVE, DIGITAL
Vans Asia Custom Culture competition continues with SK8-HI” - new shoes model to be use in 2016. It allows people to express themselves creatively and apply their art creation on the shoes. The participants can submit online for public voting for their shoes creation.
An upgraded version of DIY HTML5 Web based tool on mobile was designed. The participants can use this H5 web based tool to capture their drawing on paper and direct transformed the drawing to map on 3D Vans model shoes. They can share their creation work through this web based tool to any social media to embrace their individuality and creativity. There are over thousands of art creation received through the competition.